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protocol similar to the medical profession’s HIPPA. "From a legal perspective, nothing has changed since the 1980s and closed circuit TV, so there is nothing to stop someone from using this data and if that happens, it will have a huge impact on this field," Waber notes. "People will get creeped out, and that’s when legislation happens, and we will be legislated out of existence." Rather than risking that turn of events, he is advocating a framework that would guarantee the rights of individuals to own data collected about them individually, while transferring aggregated data from the hands of private companies into the public domain, where it might serve the greater public good in areas like transportation, public health and government. Much is at stake. Data is now being referred to as a new asset class. "Personal data is the new oil of the Internet and the new currency of the digital world,"now former European Commissioner for Consumer Protection Meglena Kuneva said in a 2009 speech

Managing a Public Relations Firm for Growth and Profit In his nearly 25 years in the advertising/public relations field, Andy has been involved with a broad range of corporate and marketing activities. Prior to forming Marken Communications in mid 1977, Andy was vice president of Bozell Jacobs and its predecessor agencies. During his 12 years with these agencies, he developed and coordinated a wide variety of highly visible and successful promotional campaigns and activities for clients. A graduate of Iowa State University, Andy received his Bachelor Degree with majors in Radio Television and Journalism. Widely published in the industry and trade
NHL jerseys press, he is an accredited member of the Public Relations Society of America (PRSA). His second edition is a welcome update of our well worn copy of Managing a Public Relations Firm. His ability to combine real case studies with step by step how to do it guidelines again covers all of the areas we encountered in our 25+years in the business. While his latest book is
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